Bleach London Reincarnation Shampoo (300ml) is a strengthening shampoo for use on all hair types, especially dry, damaged, bleached and coloured hair.

Formulated with bond-restoring technology, it effectively cleanses and nourishes hair while reducing breakage by up to 68%. It repairs the bonds weakened by chemical processing and thermal styling. Enriched with Creatine, Amino Acids and Hydrogenated Castor Oil, it strengthens and protects hair from within while enhancing smoothness and softness. Cruelty-free & vegan-friendly.

Directions of use:

• Use every time you wash to help support the long-term health of your hair.
• Follow with nourishing Reincarnation Conditioner to detangle, strengthen and soften.
• Add a dose of Reincarnation Mask weekly for the ultimate bond-restoring routine.